White Mountain: Ad Revenue Strategy
White Mountain Car Wash had valuable digital screens on their gas pumps but no advertisers. We designed a high-impact poster that effectively communicated the visibility and value to local business owners, launching a successful new revenue stream.
The Challenge
The client possessed a valuable asset—digital screens on gas pumps seen by thousands—but potential advertisers were unaware of the opportunity. They needed an attention-grabbing printed poster to display on-site that would clearly communicate the value proposition, traffic data, and pricing to generate leads from local business owners visiting the car wash.
Our Solution
We designed a high-impact, professional poster tailored to local business owners. (1) Visual Hierarchy: Used the brand's bold green and white palette with a 'ADVERTISE YOUR BUSINESS WITH US' headline and gas pump illustration for instant context. (2) Value Communication: Broke down benefits into scannable points: 'Content Visibility,' 'Captive Audience,' and 'Hyper-Local.' (3) Data-Driven Hook: Highlighted '7,500+ MONTHLY VIEWS' in a prominent banner to prove value instantly. (4) Path to Purchase: Structured pricing packages in a clean comparison layout with clear contact info.
Visual Showcase
"The poster's bold design successfully grabbed the attention of business owners already at our location. It effectively turned our passive infrastructure into an active sales tool, driving inquiries and launching our new advertising program."
